FRIDAY MIDDAY UPDATE: Barbie is going to need a bigger dream house as the Greta Gerwig directed comedy is now looking at a second weekend of $90M at 4,337 theaters, -44%, for a running total of $348.3M. It’s not surprising to see a higher figure, given how the Mattel doll has pulled in Marvel like grosses of $20M+ daily during the weekdays. Friday is looking like $28M, -60% from a week ago. That second weekend for Barbie isn’t that far from the $90.4M weekend two of Beauty and the Beast.
Univeral’s Oppenheimer is seeing a second Friday of $14M,-58%, and second weekend of $47M, -43%, for a ten-day total of $174.8M at 3,647 theaters.
Disney’s Haunted Mansion is seeing $9M-$10M and a 3-day of $25M at 3,740 theaters.
FRIDAY AM UPDATE: It’s another sexy $20M+ day for Barbie with Warner Bros reporting $21.2M on Thursday (-8% from Wednesday), ending its first week at $258.3M. The pic should easily become the fastest female demo feature to $300M, beating the 10 days that it took Beauty and the Beast to cross.
Among all Warner Bros Thursdays, Barbie is fourth after The Matrix Reloaded ($37.5M, May 15, 2003), The Hangover Part Two ($31.6M, May 26, 2011) and Harry Potter and the Half-Blood Prince ($22M, July 16, 2009).
Oppenheimer made $10M yesterday, -6% from Wednesday, for a first week of $127.8M. Again, in the face of Barbie, that’s an excellent hold. Barbie is expected to gross around $70M in weekend 2, Oppenheimer is around $35M. We are hearing both pics are looking at the best second weekend presales ever.
The Boxoffice Company, which supplies showtimes to Google, TikTok, IMDB, Bing and Apple is reporting a record-breaking sales for its network of 150 exhibition partners. Barbie and Oppenheimer are collectively generating one of the best holdover weekends ever since Avengers: Endgame. Per the leading theater chains with the Box Office Company, this past week is shaping up to be the best full week of ticket sales since Spider-Man: No Way Home‘s full holiday week of Dec. 17-23, 2021.
Haunted Mansion began previews on Wednesday with Dolby Early Access Screenings at 7 p.m. followed by national previews at 3 p.m. yesterday and made $3.1M. Presales indicated a start of $30M, but the big x-factor is whether Barbie steals family business away, even though the theme park ride movie is gaining 200 PLF screens.
Haunted Mansion’s figure compares to Jungle Cruise ($2.7M from Thursday previews, but was also day-and-date on Disney+) and Maleficent: Mistress of Evil ($2.3M, pre-pandemic).
Early PostTrak is smacking critics’ ‘Rotten Tomatoes grade of 40% rotten with 4 stars and 79% positive last night. Pic skewed female at 57% with 37% under 25.
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